When Lambda Films asked us to provide the sound design for their animation campaign on Active Norfolk and the John Innes Centre, it was an opportunity not to be missed. Creative Director Ryan Stone and his talented animator Millie Woodcock had masterfully constructed a spectacular world of original characters and landscapes, rendered to pixelated perfection. The mixture of real world backdrops, with animated characters, gave us a nice spread of ideas and inspiration to work from in the sound domain. A lot of fresh recordings were made to support the unique moves and actions. There was no shortage of visual pops, bangs and transformations, to keep the sound design on its feet and the narrative moving forward. Animation remains well and truly a joy to work in every time, and we certainly look forward to a productive 2015 working with Ryan and his team at Lambda Films in the heart of Norwich.